The first-ever NIL deal for a different kind of athlete.
800,000 nurses intend to leave the profession by 2027.
Following a Supreme Court ruling, the NCAA has allowed students to profit from their name, image, and likeness. As a result, student athletes have been making millions. But what if we gave that same love to elete student nurses who, according to research, move nearly a marathon a week on the job?
$2.8m total ad equivalency
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400+ media stories in 24hrs
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294m earned impressions
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$2.8m total ad equivalency 〰️ 400+ media stories in 24hrs 〰️ 294m earned impressions 〰️
AWARDS
clio sports: grand prize, 2x gold, 1x silver
london internation awards: 1x silver, 1x bronze
We used photographer Vince Sirico (who has captured many pro athletes, including James Harden, Aaron Judge, Dwane Wayde) to give these nurses the star athlete treatment.
“A great example of combining two hot topics - NIL deals and support of healthcare workers - into something completely fresh”
⋯ Adage
“A first of its kind to be tied to an outside industry such as nursing… brands have begin to take notice.”
⋯ Outside Magazine
Mentions
Credits
CD: Justin Bilicki, Jeff Beck
CW: Marty Zivica
Photographer: Vince Sirico