Moms were 3 times more likely than fathers to have lost their jobs during the pandemic. They bore the brunt of childcare, their careers took a setback, and half say they experienced burnout of some kind.

So, to recognize all that moms have gone through this past year, Tylenol provided a message that all moms want to hear - the acknowledgement from their own moms that they’re doing a good job. And because moms have such a unique perspective of their time in quarantine, it felt only right to hire them to shoot the content.